Home Buying

A mix of macro factors, policy statements and war in the Middle East have created mortgage rate volatility and dampened the 2026 home sales outlook.

History doesn’t repeat itself, but it frequently rhymes. In the years before the 2008 mortgage crisis, financial “innovations” promised to unlock homeownership for millions. Each new product was marketed as…

Zillow’s March Market Report showed pending sales rising 4.6 percent annually, the strongest pace in five years, even as mortgage rates climbed nearly half a point.

There’s a reason the best brands in the world don’t just launch products. Instead, they use sophisticated pre-marketing strategies that thoughtfully control when and how a product enters the market. …

Elly Johnson has spent than 40 years in the mortgage industry, with the bulk of that time centered on reverse mortgages. That level of experience gives her the unique ability…

Client pools saw little change in March. But the once-optimistic outlook for 2026 fizzled as the war in Iran drove borrowing costs higher.

The Agency founder shares simple habits that have mattered most throughout his career to help today’s agents flourish in a challenging market.

War-time economics have, of course, sent gas prices skyrocketing, but have also pushed mortgage rates higher over the last five weeks, from a low of 5.99% to a high of…

Home search is starting earlier, attention is harder to earn and trust is getting more fragile. Here’s what that means for how agents show up.

Lofty launches Homeowner Agent, an AI tool that identifies seller intent in CRM databases and automates lead nurturing to help agents win more listings.